Verve came to be through the serendipitous union of surf, sweat and a love of life and living. In 2007, founders Ryan and Colby built and opened the first Verve cafe on 41st Ave in Santa Cruz, California. Today, Verve has locations in cities from Los Angeles to San Francisco to Japan, with roots remaining planted in Santa Cruz, where they roast coffee on vintage roasters and enjoy the endless surf of the rugged Californian coast. The company sources and roasts the most unique coffees from around the world, and actively participates in the entire supply chain to ensure the coffee meets the highest standard of ethics and excellence. Verve’s focus is to bring the best quality, service, and atmosphere to every customer interaction, while partnering with those at Farmlevel to consistently produce the highest quality coffee in the world. As the company has grown in popularity and size, Verve has proudly stayed independent, and still roasts coffee by hand in small batches.